Google Ads & SEO for High-Value Lead Generation

I help professional services, healthcare, and B2B businesses generate more qualified enquiries through Google Ads, SEO, and a custom marketing strategy.

A track record of successfully managing Google Ads accounts with budgets of up to US$250,000 per month and delivering strong results.

Let’s talk How I can help

A decade of experience. A strategy built around your business.

I’m Cian Murphy, owner of Glic Marketing. I’ve spent the past decade working with businesses in almost every industry, delivering excellent results through digital marketing. Today, my focus is helping high-value service businesses attract more of the right clients.

I take the time to understand your services, which enquiries are most valuable, and how you turn them into business. From there, I build a custom strategy around your goals, your budget, and the opportunities available.

You’ll work directly with me on the strategy, the day-to-day work, and understanding the results.

Your goals. A custom strategy. Clear priorities.

Google Ads, SEO, and marketing measurement built around the services you want to grow and the clients you want to attract.

Whether you’re looking for better-quality enquiries, stronger results from an existing campaign, or a clearer direction across search, I’ll help you decide where to focus and put the plan into practice.

Understand which leads turn into business.

I help you follow enquiries from the first click or phone call through to a qualified lead, appointment, or new client.

That starts with checking how your website, calls, and forms are tracked. Where available, I connect this with information from your CRM and sales team to understand the quality and value of those enquiries.

You get a clearer view of what it costs to win a client, where potential business is being lost, and which marketing activity deserves more investment.

Conversion tracking & measurement

Google Ads focused on valuable enquiries.

Reach people looking for the services you want to grow.

I manage campaign structure, search terms, ad copy, budgets, and bidding, with a focus on lead quality and the cost of winning a client. Where suitable, I use qualified-lead and sales data to help Google bid towards the outcomes that matter to your business.

For established accounts, I start by understanding the existing performance, build on what’s working, and test significant changes carefully.

Your budget comes first.

Google Ads management

SEO & Local Search

Build your visibility for the services your best clients need. I work on service pages, useful articles, technical SEO, internal linking, and Google Business Profiles, with a focus on relevant enquiries and long-term growth.

Better Landing Pages

Help potential clients understand your services, your expertise, and what happens next. I review page content and enquiry journeys, then recommend changes that make your offer clearer and help suitable prospects get in touch.

Focused Targeting

Prioritise the services, locations, and enquiries that are most valuable to your business. I use search data and feedback on lead quality to refine targeting, reduce irrelevant enquiries, and guide content and budget decisions.

Put Your Data to Work

I combine your data across Google Ads, Analytics, SEO, and Business Profiles to understand which searches bring people to your business and lead to results.
With that, we create a custom strategy to drive better results.

Trusted by Business Owners

“We have been working with Glic for the past 2 years and found it easy and extremely progressive. We all feel empowered by knowing about our online marketing targeted efforts and results. If you are looking for a solid team to build your marketing strategy, you will feel at home.”

Pablo Liberato

Owner at Gaucho Ranch

“Been working with Cian and Glic since June 2020 and we've been posting some great returns on our Advertising investment ever since. Cian is knowledgeable, quick to respond and happy to test new ideas. Highly recommended.”

Jonas Aurell

Founder at Scandinavian Kitchen

“I've been working with Cian and Glic for some time now and it's been wonderful. He is an expert in what he does and it shows in the way he thinks about our website and products. Our entire team is very grateful for the care and expertise he puts into his work.”

YaoYao Wang

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