Google Ads for High-Value Lead Generation

Attract more of the right enquiries with a custom Google Ads strategy. I help professional services, B2B, and health & wellness businesses turn search demand into new clients.

A decade delivering excellent results for businesses across almost every industry.
Successfully managed Google Ads accounts spending up to US$250,000 per month, with strong results.

Work directly with Cian Murphy, owner of Glic Marketing.
Based in Dublin, working across Ireland and internationally.

Discuss your Google Ads See how I can help

The right targeting, from the first click.

I start with the services you want to grow, the locations you cover, and what makes an enquiry valuable to your business.

Keyword research, ad copy, and landing pages are built around those priorities. I review the searches your ads actually appear for, exclude irrelevant terms, and use feedback from your team to improve lead quality.

Your budget is focused on the opportunities most likely to lead to worthwhile business.

Results focused. Your budget comes first.

Calls and forms are the starting point. I help you understand how many enquiries are suitable, which become clients, and what it costs to win their business.

With reliable conversion tracking and, where available, feedback from your CRM or sales team, I guide campaigns towards the outcomes most valuable to your business.

You get clear reporting on spend, lead quality, and results, with practical recommendations for what to do next.

Setting you up for sustainable success.

Whether you are starting from scratch or moving an existing account, I review the tracking, campaign structure, and landing pages before recommending changes. If campaigns are already working, I build on that performance and test significant changes carefully.

Before launching or expanding, I:

Check tracking for calls, forms, and meaningful business outcomes.
Research your market and structure campaigns around relevant services and searches.
Agree budgets and bidding based on lead value, acquisition costs, and available data.
Review ads, landing pages, locations, and exclusions to reduce avoidable spend.

Put your data to work.

I combine your data across Google to understand which searches bring people to your business and lead to results. Your ads, website activity, organic search, and Business Profiles each help explain what’s working.

Using AI alongside my experience, I turn that information into a custom strategy across campaigns, content, and tracking. I check the findings, work within agreed access, and handle confidential information carefully.

Is Google Ads right for your business?

Reach people looking for what you do.

Google Ads can help you reach potential clients when they search for the services you provide. It is particularly worth exploring when a new client has meaningful value, or you can serve a wider market.

My focus is high-value lead generation for professional services, B2B, and health & wellness businesses. That includes work involving legal and advisory services, logistics, and specialist local businesses.

Before you commit more budget, I look at search demand, likely click costs, how well your website turns visitors into enquiries, and your capacity to respond. The aim is to establish a realistic route to winning clients at a sustainable cost.

If you already run Google Ads, I can review poor lead quality, rising costs, or inconsistent performance and identify what needs attention. For larger accounts, I bring experience managing substantial budgets and using lead and sales data to guide bidding.

You work directly with me on a strategy tailored to your business. Advertising spend and my management fee are explained separately before work begins.

Refine, then expand.

I review search terms, ad performance, budgets, and bidding throughout the campaign, alongside what your team is seeing in the enquiries.

The first priority is to improve the quality and cost of those leads. When the results support it, we can increase investment and test further opportunities without losing sight of acquisition costs.

That can include:

Services: focus more budget on your most valuable work.
Searches: test additional keywords with clear commercial intent.
Locations: expand into areas your business can genuinely serve.
Campaigns: test options such as Performance Max where the data and goals support them.
Microsoft Ads: reach additional search demand where it is commercially worthwhile.

If results are not ready to support more spend, I prioritise improvements to your landing pages, tracking, and enquiry process. I also work with your SEO and organic search data to identify opportunities beyond paid ads.